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Ekaterina Ignatova

Research student

Ekaterina Ignatova

Lancaster University

County South



Thesis Title

Forming the City Image: Comparative Study of London and Moscow Tourism Discourse

Thesis Outline

My current research project seeks to investigate how two cities, Moscow and London, are represented in multimodal tourism discourse.


Tourism discourse is an important aspect of creating a positive image of a tourist destination and attracting more visitors. Therefore, understanding which linguistic and visual features are selected to promote various destinations and what sociocultural aspects underlie this choice will allow us to influence tourist city representation in tourism discourse.


The results of such research will be valuable to tourism promotion organisations, tourism and travel-related service providers, researchers of tourism and tourism discourse, teachers of English for Tourism.


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